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Corporate League land BBS TV partnership

L-R_ Agaba, Mbidde, Owek Sekabembe and BBS TV CEO Jonathan Muyingo display the signed MoU on Thursday
Alice Namatovu signs the MoU on Thursday

The 2019 Corporate League is set to even be more exciting after landing broadcast partners. The 18th edition that commences this Sunday with the first outing at Kyadondo grounds will have BBS TV as the exclusive broadcast partners, according to the memorandum of understanding signed on Thursday at Bulange, Mengo. The Buganda Kingdom TV will give the participating companies exclusive PR and visibility as well as broadcasting all the Corporate League activities live. Alice Namatovu, the BBS TV Head of Sales says that the partnership is a one year renewable for all activity coverage. “As BBS TV, we require engagement with other corporate companies with whom we do business and also encourage health living via sports,” she said. Denis Mbidde, the Corporate League Board Chairman noted that the broadcast partnership will enable bosses who can’t make it to the venue follow up from their homes. “The opening event will be graced by the Buganda Kingdom sports minister Owek. Henry Sekabembe and we NSSF have sponsored the outing with Shs30m and we shall have top artistes to entertain. We shall have friendly games between ex-internationals and corporate XI,” noted Mbidde. “This year we are changing our rules. If the team is smart, ethical, disciplined, supportive and are sponsoring; they will gain more points so that people can emphasize on what the Corporate League aims to achieve; team work and team building,” added Mbidde. Owek. Sekabembe, who witnessed the partnership signing, appreciated the fact that the Corporate League has grown bigger since 2002 with 20 companies to 50 companies last year, and over 70 this year. “Your core, sound and impactful objectives of bringing together different companies through sports, healthy living, ethics, integrity and corporate governance have merited the attention of BBS TV –an equally fast growing brand of business intent,” noted the minister. This year’s edition was launched last month and a record 70 companies will take part, an increase of 21. The Corporates who use the outings to network and do sport for health reasons, will battle in soccer, basketball, pool, woodball, swimming, athletics, netball, tag of war, bottle racing, sack racing, volleyball and swimming. David Agaba, the Corporate League chairman is certain they will ably accommodate the new companies.


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