Federation of Uganda Football Association (FUFA) has today Tuesday 11/05/2021 held its first ever media training for Big League teams, with Arua Hill SC media personnel in attendance.
According to the club (Arua Hill SC) website, the online training that was conducted by FUFA Communications Director Mr. Hussein Ahmed through Zoom was attended by media officers of largely Big League Clubs and some well-wishers in other leagues, with Adams Otelul Lematia and Oliver Asea representing Arua Hill SC.
According to Mr. Hussein, the training that took place for two hours from 8AM is designed intentionally to build the capacity of club Media officers so as to enhance their media related work in their respective clubs.
In the inauguration session, basically the learners were introduced to main subject, while the rest of the topics that will help to improve media skills both on screen and in print and social media circles have been reserved for the remaining four days.
Among other topics that were already tackled today included importance of communication to football, internal and external communication in football, organizing press conferences in football, public relations planning in football, managing media relations in football, press releases for football related activities and media communication in football.
Other FUFA eggheads that invigilated the training included the Football Development Director Ali Mwebe and Marketing Director Ms. Esther Musoke.
Meanwhile Godfrey Drabe, Sam Opio, Timothy Tuhumwiire, Jusper Barigye, Opingopi, Joseph Mukhooli, Naisha, Barack Ashaba, Ronnie Lusulire, Brian Inke, Afriqana Nsereko, Julius Amanya, Fred Akena, Paul Chandia, Deniz Bwaha and Eric Bingi were some of the trainees present.
Mr. Ali Mwebe said;
“Very soon fufa will make this training mandatory so that clubs can be able to do better when it comes to media work.”
Ms. Esther Musoke said;
“Media and marketing go hand in hand, this training is very good to push the marketing aspect of the game cause without proper media message we cannot do well in marketing.”
Mr. Adams Otelul Lematia said;
“I was a pioneer, one of the first to be trained at injeru in 2018, am simply doing this again to remind my self on several things so that I can help to build a clean brand within Ugandan football.”
Ms. Oliver Asea said;
“It was interesting as loopeholes that have been observed were addressed.
“I was able to learn some new things that I had no idea about and there were certain things we did and had no clue of how unprofessional they were until today.
“I learnt when, how, why and what to put out there, which has made the training worth attending.”