Home Football Jean Sseninde United Limited launched, to help develop women’s football

Jean Sseninde United Limited launched, to help develop women’s football


The Jean Sseninde United Limited has officially been launched today, Thursday, 1st July 2021 by former Crested Cranes (Uganda women’s national football team) star Jean Sseninde. The company is a professional football services company providing global football opportunities and services for girls women on and off the pitch.

The company will have five focus branches with the first being a professional women’s football academy section with the U10s, U15s, U17s categories which is set to start activities starting 2022, a professional senior women’s senior team starting 2024, a football agency to help connect talented women players into the professional game, a consultancy to help advise various footballing institutions on effective women’s football, policies, and sports events management to help organise competitions and sporting tournaments for young girls and women that will give them a platform to play the beautiful game.

Jean Sseninde, the company CEO and founder says that she was inspired by her past and now wants to impart her knowledge to the budding youngsters.

“I really wanted to be good at something so that I can inspire young girls that they can succeed at football. Moving to the UK opened my eyes, I got amazing opportunities to play for some of the best clubs in England such as London phoenix, Crystal palace, Queens park Rangers etc, but somehow in my heart I knew that I haven’t made it yet,” Sseninde said via the company’s press release.

“By starting this company, I am hoping that I will be able to through my actions, show decision makers, parents and everyone in powerful positions who are not able to support girls & women into the game the standard at which women’s football should be and the support we can offer to the young girls and women. Our Vision is to create opportunities for girls and women to play professional football and the creation of a pathway through the Jean Sseninde United Academy. We want to change the conversation and through our actions, set a standard of where women’s football should be,” Sseninde added.

Company founder and CEO, Jean Sseninde

In the recent past, Sseninde founded initiatives to help develop the women’s game including;  Sseninde Women’s
Development Cup and Sseninde

Meanwhile, the company has also launched a four-year women’s football strategy that will see young girls and women have opportunities to play
football from communities, grassroots all the way to the professional set ups and also have a chance to acquire life skills through education off the pitch.

The professional women’s
football academy and senior team will be nicknamed ‘The RED ANTS’ symbolising unity, strength and moving together in one direction to achieve a common goal.

Registration for all girls in categories starting U10, U15 and U17 sections is open, and details
can be found on the company website.



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