Six national teams under FUFA, including; Uganda Cranes (Senior Men’s National Team), the Crested Cranes (Women’s National Team), Hippos (Boys under 23 Years), Kobs (Boys under 17 Years), Cubs (Boys Under 15 Years) and Sand Cranes (Beach Soccer National Team) will benefit from the federation’s partnership with Nivana Water.
On Wednesday, 15th September 2021, FUFA officially signed a memorandum of understanding in which Nivana Packaged Drinking Water (a product of Crown Beverages Limited) will become the Official Water partner to FUFA, a deal worth UGX500 Million.
The development was confirmed at FUFA House in Mengo, Kampala and the event was graced by the FUFA President Eng. Moses Magogo, Rogers Byamukama (FUFA Executive Committee), Esther Musoke (FUFA Marketing Director), Timothy Luzinda Head of Marketing Crown Beverages Ltd, Ernest Ssentongo, Brand Manager Nivana and Allen Ssempa Corporate Communications Manager Crown Beverages Ltd.
Eng. Magogo was happy with Crown Beverages Limited (CBL) for their continued support towards the game.
‘Nivana has always been a partner of the association, this step is however key in formalizing the existing relationship and in setting terms of agreement for both of us.’ Eng. Magogo said, adding that; “Water is Life, and what Nivana is doing – giving life to players.’.
Speaking at the ceremony, Timothy Luzinda, the Head of Marketing Crown Beverages Limited said that, as a Ugandan brand, Crown Beverages takes pride in being involved in activities and initiatives that speak directly to the passion points of its customers, like sports, entertainment, music among others.
“Ugandan football is at the heart of all Ugandans whether or not they are avid sports lovers. Additionally, for a long time now, we have been at the forefront of supporting Ugandan football as and when need arose,” Luzinda observed.
“Today however, we go a step further in legitimizing our support through a long-term partnership with FUFA, that will see our Nivana brand become the official refreshment partner for the next three years,” he noted adding that this gesture shows CBL’s appreciation of the partnership with FUFA and the joint desire to see Ugandan football prosper.
This partnership is a fulfilment of CBL’s promise to build a strong partnership with FUFA, for the good of Ugandan football as it assures all the national teams under FUFA’s portfolio of Nivana water as refreshment for training sessions and for all games, as well as funds for logistics purposes.
*Credit to fufa.co.ug