On Thursday, 14th March, Eric Baleteirewa was unveiled as the illustrious recipient of the grand prize in Absa Bank Uganda’s esteemed Premier League Campaign, affectionately dubbed ‘Win your ticket to Glory’. His triumphant win granted him an exclusive, all-expenses-covered voyage to the United Kingdom. During this extraordinary journey, Baleteirewa will be treated to an unforgettable experience as he spectates the thrilling Premier League showdown between football titans Arsenal and Everton at the legendary Emirates Stadium on May 19, 2024.
The exclusive package encompasses a plethora of lavish amenities, including round-trip flights to the UK, effortless airport and hotel transfers, a decadent 3-night accommodation at the prestigious Mayfair Hotel, coveted match tickets, and delectable dining encounters. Moreover, it presents an immersive guided tour of the revered Tottenham Hotspur stadium, granting Baleteirewa privileged access to upscale dining establishments and boutique outlets such as Lillywhites, where he can indulge in acquiring his beloved team’s memorabilia. Beyond these offerings, the package promises an array of additional delights and surprises, ensuring Baleteirewa’s journey is nothing short of extraordinary.
“I’m thrilled about this opportunity and immensely thankful to Absa Bank Uganda for organizing this remarkable campaign,” expressed Baleteirewa during the prize handover ceremony convened at the bank’s headquarters in Kampala. He eagerly anticipates the forthcoming journey and pledges to seize every moment with joy and enthusiasm. Baletwirewa further emphasized, “I’m looking forward to making unforgettable memories during the trip, and I assure you that I’ll savor every experience to the fullest.”
Launched in December of the preceding year, the campaign bore fruit with 40 triumphant individuals, among whom 39 fortunate Absa customers were bestowed with fuel vouchers valued at UGX 200,000 each. As the undisputed victor, Baleteirewa not only clinched the top prize but also earned the privilege of selecting a companion to accompany him on the prestigious UK Premier League excursion.
Absa’s longstanding partnership with the Premier League demonstrates its commitment to enriching customer experiences year after year.
Notably, Absa has brought the coveted Premier League trophy to Uganda, enabling local enthusiasts to revel in its glory and capture cherished moments. Moreover, in the current season alone, the bank has graciously distributed 16 Premier League tickets to Absa patrons, granting them access to four eagerly awaited matches.
Introduction of Absa Card Send
Simultaneously, the prize handover ceremony coincided with the launch of Absa Card Send, an innovative solution integrated into the Absa Mobile banking app. This groundbreaking feature empowers Absa customers to effortlessly transfer funds between their Absa Visa cards and any other Visa card worldwide. This seamless service revolutionizes the way customers manage their finances, offering unparalleled convenience and accessibility on a global scale.

Announcing the launch of this new product, Absa Retail and Business Banking Director, Musa Jallow said that as an industry leader in the digital finance space, Absa continues to scale up innovations of financial products to speak to today’s digitally conscious customer who has instant access to almost everything, news, shopping, interactions, and now, money too. “To be able to send money, our customers have previously relied on third-party platforms like money transfer services, which they often have to visit physically. This product comes in to break these barriers to sending and receiving money, that transcends physical borders and save time and money in the process.”
The Absa Card Send service facilitates real-time cashless transactions, empowering our customers’ entrepreneurial endeavors by providing seamless financial transactions on the move. Designed to cater to the dynamic needs of modern-day movers and shakers, it eliminates the typical delays encountered in traditional financial transactions, allowing our customers to stay agile and focused on their goals without being hindered by cumbersome processes.
“We recognize that the unique and evolving needs of our customer often mean they have to transact cross borders for both business and personal financial needs. We know our customers want to compete and leverage opportunities at a global stage and so we have made that possible for them. We set ourselves the bold challenge to remove the barriers that getting in the way of the progressive nature of our customers. And that is how this product was collaboratively born between ourselves and our partners Visa whose platform makes this possible,”continued Jallow.
“Visa is proud to be a technological enabler championing solutions for the African and Ugandan enterprising spirit that is leveraging technology to realize global aspirations. The Absa Card Send product made possible by Visa will broaden the money transfer infrastructure and create a more inclusive environment, because now everyone with a debit card can transact, any time, anywhere” said Chad Pollock, General Manager and Vice President, Visa East Africa
Digital solutions such as these are in perfect harmony with the bank’s newly introduced brand pledge, ‘Your Story Matters’. This commitment is founded on Absa’s firm belief that every individual and business holds the potential to shape a brighter future, and that banking should revolve around the aspirations of people, businesses, and society at large. With a keen focus on enhancing customer experiences, the bank endeavors to cater to their distinct requirements by crafting solutions that authentically resonate with them.












