During the weekend, avid rugby fans immersed themselves in the World Rugby HSBC Sevens Challenger Series action at Legends Grounds Lugogo, the proud home of Guinness Rugby.
The event, hosted in Montevideo, Uruguay, showcased Uganda’s Lady Rugby Cranes, who delivered a spirited performance, securing a commendable fourth place. However, their journey concluded with a 29-12 defeat to Belgium in the intense third-place playoff match.
Meanwhile, the men’s team wrapped up the tournament in sixth place, facing a setback against Germany in the challenging men’s 5th place play-off.
Guinness used the occasion to bring their new Future Serve campaign to life. The campaign, a nod to the skill behind pouring the perfect serve, aims to have Guinness consumer savour their favourite stout in its most ideal form.
Roy Tumwizere, the Guinness Brand Manager, shared details on the essence of the Guinness Future Serve campaign, saying, “Our commitment to crafting the perfect serve is driven by the desire to ensure that every consumer enjoys their Guinness experience to the fullest. It’s not just about the beer, it’s about the joy of savouring each sip in its ideal form.”
“The perfect simple is in three simple steps; chill, tilt and pour. Your Guinness should be chilled to 6%, tilt the glass at an angle of 45% and pour,” Tumwizere said.
On the Guinness association with rugby, Tumwizere reiterated that the brand is committed to the growth on the game in Uganda.
“We are proud to share the rugby passion with, offering fans a space where they can celebrate the victories, the experiences and the memories,” he added.
A palpable energy filled the air as attendees embraced a thrilling fusion of rugby and the flawless pour of Guinness, creating an unforgettable atmosphere of excitement and enjoyment.
