Dairy producer, Fresh Dairy has released Shs240m to the Uganda Secondary Schools Sports Association (USSSA) for the Ball I games set to start on Monday at Ntare School in Mbarara.
The five-year deal started in 2019 with Fresh Dairy catering for administrative costs at the games and increase brand exposure of the games both nationally and regionally.
Handing over the package at Copper Chimney in Lugogo yesterday, Vincent Omoth, the Fresh Dairy Marketing Manager was impressed with the progress the games have made.
“Over the past three editions, Fresh Dairy is pleased to see a progression through better quality of sports being played, but also an increase in the number of students and schools participating.”
Christopher Mugisa, the Chief Executive Officer of USSSA said the games have attracted more than 423,000 students in seven disciplines.
A combined 252 teams competing in basketball, rugby 15s, hockey, table tennis, badminton, tennis and girls football will converge at Ntare starting on May 7 until 15th. All the finalists will qualify for the East African Secondary School Games set for Huye, Rwanda in August.
Omoth said, “Fresh Dairy’s sponsorship essentially serves to nurture the sporting talent of our youth while highlighting the need for health and nutrition using our products which are great for refreshment and post-workout replenishment. Fresh Dairy believes in developing a complete individual in terms of sports, academia and health.”
Ready to roll
During the draws conducted yesterday, basketball champions Buddo SS are ready for a tough tournament.
The national and East African champions prepared for the title defence with the 2023 Africa schools’ basketball championship in Morocco. Although they did not win the trophy, the school Games Master Hakim Sebunnya is confident.
“We have to defend our titles and we have prepared enough,” Sebunnya said.
Kitende are the girls’ defending champions and will start their title defence in Group A alongside Kakira, Sacred Heart Mushanga, Janan and St Mary’s College Rushoroza.
