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Home Featured

CAF takes wait-and-see approach as football world pushes back against FIFA’s World Cup commercial rights sale plan

Our Reporter by Our Reporter
July 31, 2026
in Featured, Football
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CAF takes wait-and-see approach as football world pushes back against FIFA’s World Cup commercial rights sale plan
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The Confederation of African Football (CAF) has adopted a measured approach to FIFA’s controversial proposal to sell a minority stake in a new commercial subsidiary that would manage the business operations and commercial rights of the FIFA World Cup and other FIFA competitions.

The proposal has triggered fierce opposition across parts of the football world. UEFA has warned that introducing private investors into FIFA’s commercial structure could prioritize shareholder profits over the interests of the sport. European football’s governing body has also criticized FIFA for what it describes as inadequate consultation and has reportedly discussed the possibility of boycotting FIFA competitions if the plan proceeds. Many supporters have also voiced concerns, fearing the move could further commercialize the game.

However, CAF has stopped short of either supporting or rejecting the proposal.

In a statement released on Wednesday, the African governing body confirmed it had received official correspondence from FIFA regarding the proposed FIFA Forward Enterprise initiative as part of an ongoing consultation process involving FIFA Member Associations and the FIFA Council.

CAF announced that President Dr. Patrice Motsepe will convene a meeting of the CAF Executive Committee next week to assess and evaluate the proposal before any position is taken.

The organization also urged its 54 Member Associations to carefully examine the FIFA Forward Enterprise proposal and actively participate in the consultation process in accordance with CAF and FIFA regulations.

CAF reaffirmed its commitment to working closely with its Member Associations, FIFA, other continental confederations and football stakeholders, emphasizing that its priority remains increasing financial and other resources to support the development and growth of football across Africa and around the world.

The statement suggests CAF is taking a consultative and cautious stance on one of the most divisive proposals in modern football governance, with African football’s official position expected to become clearer after next week’s Executive Committee meeting.

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