Castle LITE Uganda is delighted to announce the winners of an all-expense-paid trip to the NBA Preseason Game in Abu Dhabi in a campaign dubbed The Lite Side Of The Court, after a successful live draw held today at the Nile Breweries Uganda offices in Luzira. The campaign, which ran from August 12th to September 16th, was a major success, attracting hundreds of entries from basketball fans in Kampala and Jinja.
The lucky winners are Mulwana Olivia, a former basketball player, Nambi Wakeba, a Ugandan basketball fan.
The grand prize includes an all-expense-paid trip for two to the NBA Preseason Game in Abu Dhabi, return flights, and a luxurious 3-night stay in the UAE from October 3rd to October 7th, 2024. While there, winners will have a once in a lifetime opportunity to watch the NBA Team play in their Preseason Game on the 4th of October and visit the NBA District and the NBA store.
Castle LITE is Africa’s biggest premium LITE beer brand, and it has existed in Uganda since 2008. The brand has been associated with some of the biggest pan African music campaigns and now ABinBev has signed a global partnership with the NBA.
In a world that feels increasingly weighty, with almost everything becoming more burdensome and life often feeling like a monotonous grind, even the intensity of competition in sports has heightened. Castle Lite has stepped in to provide a basketball game experience that’s truly unique.
“At Castle LITE we believe that there are plenty of “promoters” for the more serious side of life. ‘Work a little harder, be better, make more money’, but who is promoting the LITE side? We do. We bring you a crisp, extra refreshing LITE lager that frees you up from the burdening side of life and delivers more refreshment, more enjoyment, more good times because we know that your wellbeing depends on balancing all the seriousness with LITE-ness and enjoyment,” said Eric Malinga, Brand Manager.
“We are excited to give our loyal consumers a once-in-a-lifetime opportunity to witness top-tier basketball action in Abu Dhabi. As a brand that is serious about LITE; we are proud to offer our consumers not just a great beer, but unforgettable experiences like this. This is a prize that combines the excitement of travel with a world-class sports event. Sending our winners to the NBA Preseason Game in Abu Dhabi is the perfect way to reward our consumers with an experience that reflects the premium nature of Castle Lite.” added Eric Malinga.
This exciting campaign was part of Castle LITE’s ongoing commitment and effort in celebrating Uganda’s growing basketball community who make up “the Lite Side Of The Court” and strengthening the brand’s relationship with its consumers.
Participants entered the competition by purchasing either 2 buckets or two 6-packs of Castle Lite for them and their friends. After making a qualifying purchase, consumers were required to fill out an entry form with their details and drop it into an entry box at participating outlets during the promotional period, which ran from August 12 to September 16, 2024. Participants were also allowed to enter the competition as many times as possible, giving them more chances to win the grand prize.
The winners will soon embark on this incredible journey to Abu Dhabi, courtesy of Castle Lite, and experience an unforgettable event that blends entertainment, sports, and the passion of basketball fans from around the world.
